ActionWatch | Transworld Business
About
The ActionWatch Retail Panel includes more than 150 surf/skate independent specialty shops across the U.S. and is growing rapidly as more retailers join the free program. Retailers who participate get free access to a set of 50 reports updated each month. Retailers interested in joining the ActionWatch Retail Panel can get more information at actionwatchreports.com.
All ActionWatch reports are made from the aggregated data of the participating retailers, which are located throughout the U.S. and vary in size from 750-square-foot shops to stores over 10,000 square feet. Data is collected monthly from electronic reports submitted by the participating retailers.
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AS REPORTED IN OCTOBER TRANSWORLD BUSINESS:
The boardshorts product class was the third-highest volume apparel class in the ActionWatch Retail Panel during the latest twelve-month period tracked (following fleece tops and T-shirts). It is a very competitive class, although the top five brands own almost 70 percent of the class’s market share in the core [...]
AS REPORTED IN SEPTEMBER TRANSWORLD BUSINESS
Apparel sales account for about one-third of the average core shop’s annual revenue and provide much better margins than most hardgoods categories. However, retailers’ margins for apparel can vary considerably depending on the month, the gender and the product class, as shown by some of the graphs on this page. [...]