AS REPORTED IN SEPTEMBER TRANSWORLD BUSINESS

Apparel sales account for about one-third of the average core shop?s annual revenue and provide much better margins than most hardgoods categories. However, retailers? margins for apparel can vary considerably depending on the month, the gender and the product class, as shown by some of the graphs on this page. All data on this page include sales from the twelve-month period of July 2007 through June 2008.

- Cary Allington

Charts, Top to Bottom:

Fleece Tops (Male) - Unit Sales by Price Point

Dresses- Unit Sales by Price Point

Charts, Top to Bottom

Average Margin by Class (Male Apparel)

Average Margin by Class (Female Apparel)